To elevate eye care in the public consciousness by engaging people about their eye health on a daily basis. 

 

Vision is often cited as the most-valued of the five senses, yet many people do not take care of their eyes with a corresponding level of attention.  They think vision happens passively, but our eyes are constantly working for us.  Like any other finely-tuned machine, they require regular check-ups (i.e., a comprehensive eye exam) and an occasional adjustment, be it a new glasses prescription, ocular medication, or other treatment.  The Eye Reliever app uses the 20-20-20 Rule to help reduce Computer Vision Syndrome (dry eyes and eye strain) for users in this Digital Age where everyone is staring at a screen every day.